Free Local SEO Audit
Audit your local SEO presence, from Google Business Profile and citation consistency to reviews and local keyword targeting, with prioritised fixes.
YOU WILL SEE
Local readiness score
NAP consistency check
Local schema checks
Prioritised local tasks
GOOGLE PREVIEW · PART OF YOUR RESULT
Free Local SEO Audit: NAP and Schema | InRankSEO
https://inrankseo.com › tools › local-seo-audit
Audit your local SEO: NAP consistency, schema and local relevance, free. Built for small businesses, no sign-up.
Title: 48/60 chars ✓ · Description: 112/155 chars ✓. Each tool page on InRankSEO gets its own unique, keyword-targeted title and meta description so every tool ranks independently on Google.
CHECK 1 OF 4 · WHAT IS A LOCAL SEO AUDIT?
What is a local SEO audit?
Local SEO determines whether you appear in the map pack and local results that drive foot traffic. A local audit checks the signals Google uses for local rankings: your Google Business Profile, NAP (name, address, phone) consistency across directories, review volume and rating, local keyword targeting, and local landing page signals.
| Check | Status |
|---|---|
| What is a local SEO audit? | Checked |
CHECK 2 OF 4 · WHAT THE LOCAL SEO AUDIT CHECKS
What the Local SEO Audit checks
- Google Business Profile presence and completeness.
- NAP citation consistency across your site and major directories.
- Review volume and average rating.
- Local keyword targeting on your landing pages.
- Local landing page signals (name, city, schema).
| Check | Status |
|---|---|
| Google Business Profile presence and completeness. | Checked |
| NAP citation consistency across your site and major directories. | Checked |
| Review volume and average rating. | Checked |
| Local keyword targeting on your landing pages. | Checked |
| Local landing page signals (name, city, schema). | Checked |
CHECK 3 OF 4 · HOW TO WIN THE MAP PACK
How to win the map pack
The top three map results lean on Business Profile completeness, review quality, and NAP consistency. The audit flags the highest-impact gaps first, usually a missing or incomplete Business Profile, or inconsistent NAP.
| Check | Status |
|---|---|
| How to win the map pack | Checked |
CHECK 4 OF 4 · USING THE AUDIT FINDINGS
Using the audit findings
Work through the prioritised local fixes, then re-run the audit after each change. For the schema signals specifically, follow up with the Schema Markup Validator to confirm your LocalBusiness schema is valid and complete.
| Check | Status |
|---|---|
| Using the audit findings | Checked |
WHY LOCAL SEO MATTERS
Local SEO is the part of ranking you fully control.
Real people search Google every day for exactly this. This section answers those searches directly.
What is a local SEO audit?
Local SEO determines whether you appear in the map pack and local results that drive foot traffic. A local audit checks the signals Google uses for local rankings: your Google Business Profile, NAP (name, address, phone) consistency across directories, review volume and rating, local keyword targeting, and local landing page signals.
Inconsistent NAP, a thin Business Profile, or too few reviews can keep you out of the top three, this audit finds the gaps that matter most.
What the Local SEO Audit checks
Google Business Profile presence and completeness.
NAP citation consistency across your site and major directories.
Review volume and average rating.
Local keyword targeting on your landing pages.
Local landing page signals (name, city, schema).
How to win the map pack
The top three map results lean on Business Profile completeness, review quality, and NAP consistency. The audit flags the highest-impact gaps first, usually a missing or incomplete Business Profile, or inconsistent NAP.
Fix those before chasing local keyword optimisation, since they are the foundation local rankings sit on.
Using the audit findings
Work through the prioritised local fixes, then re-run the audit after each change. For the schema signals specifically, follow up with the Schema Markup Validator to confirm your LocalBusiness schema is valid and complete.
68%
of first pages pass title checks
41%
miss a canonical tag
27%
have thin content (<300 words)
9,412
audits run on InRankSEO
DATA FROM 9,412 REAL AUDITS
The most common local seo issues we find.
Aggregated and updated monthly from anonymous, real audit data.
FREQUENTLY ASKED QUESTIONS
People also ask about local seo
✓ FAQPage schema + HowTo schema + SoftwareApplication schema on every tool page