What Is NAP Consistency in Local SEO?
NAP consistency means your business Name, Address and Phone number appear in exactly the same format everywhere online: your site, Google Business Profile, directories and social profiles. Google uses matching NAP as a trust signal, and mismatches are the most common cause of weak local rankings.
Why it matters
Google cross checks your NAP across the web to confirm your business is real and located where you say. A different phone number on Yelp than on your site is a contradiction, and contradictions lower confidence in everything, including your reviews.
Audit it in an afternoon
Search your business name, then search your old phone numbers and addresses. Fix every listing to one canonical format, starting with Google Business Profile. Then run the Local SEO Audit, which checks your NAP, local schema and relevance signals together, and the Schema Validator to confirm your LocalBusiness markup matches.
Frequently Asked Questions
Does NAP include the website URL?
Not traditionally, but it should be consistent too.
How long do fixes take to show?
Weeks to a couple of months. Local trust rebuilds slowly.
Related reading
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