Audits and scores

How Do I Do an SEO Audit for Free?

1 September 2026 2 min read

A free SEO audit takes ten minutes and six checks: indexability, titles and metas, heading structure, internal links, schema and speed. Run them in that order, because each depends on the one before it.

The ten minute order of operations

  1. Confirm the page is indexable: no noindex tag, no robots block.
  2. Check title and meta length and uniqueness.
  3. Check there is one H1 and a clean heading hierarchy.
  4. Check internal links reach the page.
  5. Check schema and HTTPS.
  6. Check speed basics.

Run it free

The On-Page SEO Checker performs checks 1 through 5 in one run with exact values. The Core Web Vitals Checker handles 6. When you want the fixes prioritised into a 30/60/90-day plan, run the Full SEO Plan.

Frequently Asked Questions

How often should I audit?

After every significant change, and quarterly otherwise.

Are paid audits better?

They add scale and history. The checks themselves are the same.

Related reading

Put these tactics to work

Run InRankSEO's free SEO tools to audit your site, research keywords, and track your visibility across Google and AI search.