What Is E-E-A-T and Why Does Google Care?
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust, the qualities Google's quality raters use to judge content. It is not a direct ranking score, but the signals that demonstrate it, named authors, verifiable credentials, real experience and honest information, correlate with what ranks, especially on topics affecting money or health.
Demonstrating it on a small site
- Experience: show your own data, screenshots and working examples. We publish aggregate stats from real audits for exactly this reason.
- Expertise: name your authors and their actual credentials.
- Authoritativeness: earn mentions and links from sites in your field.
- Trust: accurate information, cited sources, visible contact details and a real About page.
Where trust lives technically
HTTPS, correct schema including Organization and About pages with real details. Check your pages' schema with the Schema Validator, and audit how your site presents itself with the On-Page SEO Checker.
Frequently Asked Questions
Can small sites build E-E-A-T?
Yes. Original data and genuine experience beat corporate polish, because they cannot be faked.
Is E-E-A-T a ranking factor?
Not directly. It is a framework behind the signals that are.
Related reading
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