How Do I Plan a Content Calendar?
A content calendar is a simple table of what you publish, when, for which keyword and linking to which pages. Four columns. The point is not admin, it is compounding: consistent publishing trains both Google and your audience to expect you.
The four columns
- Working title and target keyword.
- Publish date and status, one per week beats five in a burst.
- Page type and intent: guide, tool page or comparison.
- Links: the two tool or money pages each post supports.
Plan it free
Turn your keyword list into a month of mapped slots with the Content Calendar, source ideas from the Content Idea Generator, and outline each post before its slot arrives with the Outline Generator.
Frequently Asked Questions
How far ahead should I plan?
A month is enough. A quarter is better if you batch work.
What belongs on the calendar besides posts?
Updates to old posts. Refreshes often beat new posts on return.
Related reading
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