How Do I Add FAQ Schema to My Page?
FAQ schema is a block of JSON-LD structured data that marks up your questions and answers so search engines can display them as rich results and AI engines can cite them. Add it to any page with a genuine FAQ section: it costs nothing and often doubles your visible space in results.
The exact format
In the page head, add a script tag with type application/ld+json containing a FAQPage object. Each Question needs a name and an Answer with text. Two to four questions per page is plenty. Every question must be visible on the page itself, hidden FAQ blocks violate Google's guidelines.
Validate before you ship
Run the page through the free Schema Validator to confirm Google reads your markup correctly. The On-Page SEO Checker also reports whether each page has structured data, which 17% of audited pages lack.
Frequently Asked Questions
Does FAQ schema directly improve rankings?
No, it improves presentation and click through rate, which helps indirectly.
Can I use it on every page?
Only on pages that actually show the questions to users.
Related reading
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