What Is a Content Gap Analysis and How Do You Do One?
10 September 2026 2 min read
A content gap analysis compares your content against competitors' to find topics they cover and you don't. It is the highest-return content planning exercise because it starts from proven demand: their topics already rank somewhere, so the demand exists.
The four step process
- List your real ranking competitors, the sites beating you, not the giants.
- Extract their topics and pages: blogs, tools, comparison pages, guides.
- Diff against yours: every topic they have that you lack is a gap.
- Prioritise gaps by closeness to your existing authority and offers.
Run it free
Enter a competitor domain in the Domain Overview, then use the Content Gap Finder to produce the diff automatically. Feed surviving topics through the Keyword Generator to name the posts properly.
Frequently Asked Questions
How often should I run one?
Quarterly. More often and you chase your tail.
Should I cover every gap?
No. Cover gaps you can cover better than the current results.
Related reading
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